Taier

BRAND STORY

TAIER was founded in 2015 as a small, word-of-mouth street snack shop. When it first opened, Boss Er was so focused on perfecting the food that he forgot to open the shop and hadn't even thought of a name. Customers joked that he was too silly, too simple, so the optimistic boss just went with the name "TAIER." Over the years, TAIER earned the love of food lovers thanks to its genuine craftsmanship. Boss Er then retreated to Sichuan to dive deep into Sichuan cuisine. In 2025, he decided to fully upgrade the brand, launching "New TAIER," breaking the limits of single dishes, refreshing the store vibe, and offering a richer, authentic Sichuan experience. New TAIER isn't just new in the dishes, environment, or experience. It also carries on TAIER's earnest, pure "Simplicity," staying true to "Fresh Ingredients, Bold Sichuan Flavor."

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ABOUT TAIER

TAIER Suancai & Fish was founded in 2015 as a chain brand under JIUMAOJIU GROUP, a publicly listed catering company. TAIER now has more than 400 stores worldwide. Its signature product is Suancai & Fish. Since March 2025, TAIER has introduced its 5.0 "Fresh Live Mode" new store concept, systematically upgrading products, environment, and service. In 2026, TAIER introduced "New TAIER · Fresh Ingredients Sichuan Cuisine" upgraded stores nationwide, featuring five key fresh ingredients: live fish, live shrimp, fresh beef, fresh chicken, and fresh pork, bringing diners an entirely fresh and vibrant experience. TAIER promotes "using fresh ingredients to make Fresh Ingredients Sichuan Cuisine" and is committed to bringing Suancai & Fish and classic, delicious Sichuan cuisine to the world.

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HERITAGE SUANCAI

Made only with Yunnan's small-leaf mustard greens, grown under plenty of sunshine and abundant rainfall to accumulate more sugar for excellent quality. Using an exclusive light-salt technique, they naturally ferment for 28 days, resulting in a perfectly tangy flavor and crisp texture. TAIER Suancai is made using Pengzhou's heritage pickling techniques, supervised by inheritors of the Dongpo pickling method, a true testament to heritage craftsmanship, with a consistently tangy taste in every jar.

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CLASSIC SICHUAN FLAVOR

SPICY CHICKEN FEET IN STONE POT

So tender it falls off the bone, deliciously spicy

PORK AND CAULIFLOWER

Packed with wok hei, a Sichuan classic

ICE CREAM STICKY RICE CAKE

Wrapped in ice cream for an even better bite

SICHUAN BOILED BEEF

Spicy, numbing, and full of flavor in every slice

BOILING MAPO TOFU

Spicy and sizzling, perfect with rice

ALL-FRESH KID' S MEAL

Made entirely with fresh ingredients, prepared fresh in-store